Protecting supporters, growing income, reducing risk.

Every charity relies on the strength of its supporter relationships. But what happens when the foundation of those relationships – your supporter database – isn’t accurate? Download our charity data cleansing guide to understand why clean data can't be ignored, the benefits of clean data, how to approach cleansing your data and more.

Charity data cleansing guide - find out how to keep data accurate, supporters respected, and fundraising strong.

 

Every year in the UK, around 600,000 people pass away and over 3 million people move home. If those changes aren’t reflected in your CRM, you risk sending sensitive communications to deceased supporters, or wasting budget mailing appeals to the wrong address.

The result? Wasted spend, damaged trust, and missed opportunities to connect with the people who truly care about your cause. Accurate data is critical to effective fundraising, across campaigns, supporter journeys and legacy giving. Without cleansing, pipelines can be overstated by 5–10%, distorting income forecasts and creating reputational risk.

Clean data isn’t just about tidy spreadsheets – it’s about protecting relationships, stewarding supporters with respect, making every penny of your fundraising budget work harder and remaining GDPR compliant.

By tackling deceased and goneaway records, your charity can reduce costs, boost ROI, and safeguard the trust that underpins every gift.

Download our guide today to:

  • Understand the benefits of clean data and how it impacts fundraising results and ROI.
  • Follow a practical step-by-step approach to cleansing your data.
  • Access a simple data cleansing checklist for your campaigns.
  • Strengthen supporter relationships through more targeted communications.

 
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